BLOG

Why you need Localization Testing? And Everything You Need to Know About It.

Are you considering to go global with your brand? Because the pinnacle of expansion of a business is to go global with multinational outlets, domains and etc. Have you considered the pressing issues that your product might face because of it? For example, the language barrier, popular user interface, date and time, spellings and etc. Now to send a team to the specific region, area or country to survey and make changes to the software or application is very expensive. And, if you wish to expand in India, it has 28 states and 8 union territories. Furthermore, each of them having their own local language and preferences for any application makes it more complicated. Therefore, rather than companies performing localization testing on their software or application themselves, they hire testing partners to detect and solve the issues effectively and efficiently.

Here we explain, why you need localization testing? And everything you need to know about it.

What Is Localization Testing?

Localization testing is a process to verify software functioning for a specific location or region. This specific location can range from a particular area or even a country of your choosing. This, examines the issues users might face while using your application or webpage in that area.

This testing is done to add or eliminate elements that are relevant to the specific userbase. The testers from that country actively look for bugs that userbase might interact with. Finally, preparing a report of all necessary changes including the bugs and send it to your development team. Eventually, the development team receives the report and starts working on the solutions for the bugs.

Localization will require translating every piece of content to the native language of the targeted userbase as well. Plus your application should also comply with the GUI ( Graphical User Interface) of that region.

Therefore, content and GUI are two aspects which localization deals with. In turn, this helps in connecting your product with the userbase. So, this testing mainly consists of QA testing with aspects like language, content, UI, relevant cultural features and information, and all geographical requirements for the success of your product.

Need Of Localization Testing

As we have specified what localization is. Further, we intend to help you understand the need of it as well.

There are numerous benefits to performing this test, here we enlist some of them: –

1) Expansion:

As mentioned earlier, sending a personalized team to perform on-site testing is extremely inefficient and expensive. But expansion requires surveying your product according to change, tweak and eliminate irrelevant features and information is crucial. This testing helps in acclimating your product to the targeted userbase.

2) Scalability:

With appropriate testers and tools, localization is a blessing for scalability. As businesses expand it requires newer customers for sustaining the market. So, developing the source code and UI to adapt and acclimate itself to the targeted userbase preferences is extremely important for scalability. With localization you ensure the success of your brand and product.

3) Refined testing process:

With localization QA, detecting errors, complying with geographical regulations, legal infringements and etc., beforehand is very easy. This prevents the targeted userbase and your brand to face any issues after the launch of the product into the market. Moreover, localization is far more effective and efficient in detecting and solving the bugs and errors than any other method of testing.

4) User engagement:

Almost every consumer prefers using the website or application in their native language. Therefore, by conducting effective testing development teams can customize the experience according to the userbase. Including language, UI, cultural relevancy and geographically proffered features as well. As a result, it implies that the company actually cares for the userbase and considers every aspect of the product offered to the userbase with utmost empathy.

Important aspects for localization

Here we mention some basic aspects of a product to succeed in the local market of intended region or country: –

Language
Cultural differences (verbal and non-verbal communication, customs, and habits, etc.)
Time zone
Ethnic groups
Age distribution
Gender distribution
OS distribution
Popular devices
Public holidays and occasions
Religion

Conclusion

Finally, localization QA testing is the foremost step in achieving success in global markets. But, you need a testing partner for effectively and efficiently conducting the tests and report back to you.

With QualySec, the best QA and penetration testing service provider in India; you can bet on your success in Indian markets. We aim to provide the most affordable and best-in-class service to our business associates.

Qualysec Pentest is built by the team of experts that helped secure Mircosoft, Adobe, Facebook, and Buffer

Pabitra Kumar Sahoo

CEO and Founder

Pabitra Sahoo is a cybersecurity expert and researcher, specializing in penetration testing. He is also an excellent content creator and has published many informative content based on cybersecurity. His content has been appreciated and shared on various platforms including social media and news forums. He is also an influencer and motivator for following the latest cybersecurity practices. Currently, Pabitra is focused on enhancing and educating the security of IoT and AI/ML products and services.